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Mission & Strength

Our Missions

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  1. To provide happy experiences to our customers through the wonder and joy of Japanese kimonos and yukata kimonos.
    The happy smile of our customers, as they experience the joy and thrill of receiving a Japanese kimono or yukata kimono from us, is our first mission. If you take a look through the customer comments or at the photos in the Yukata Kimono Contests, you will see many happy, smiling faces. We want to spread this happiness even further, not only to our existing customers, but also to our future customers.
  2. To increase knowledge about the Japanese tradition of wearing Japanese kimonos and yukata kimonos; from our office in Tokyo, we want to engage with people all over the world.
    In Tokyo, where our office is located, you can find many different types of Japanese kimonos and yukata kimonos, and it is the only place in the world where you can buy such high quality kimonos for such reasonable prices. We believe it is our mission to make the most of this advantage in order to tell people all over the world about the traditions of Japanese kimonos and yukata kimonos, which are so important to the Japanese.
  3. To help preserve the traditions of Japanese kimonos and yukata kimonos, which are some of the most well known parts of Japanese culture.
    As people who love Japanese kimonos and yukata kimonos, we also believe it is our mission to do as much as we can to keep those traditions alive. As we strive to towards our first and second missions, we also want to do all we can to help keep this wonderful part of Japanese culture alive. We do this while maintaining our close relationship with our customers, who love kimonos as much as we do.

Our Strengths

Always more than 1000 different kimono designs in stock

In the past, Tokyo used to be called Edo. It was the political, economic and cultural center of Japan, and people from all over Japan brought their kimonos with them when they came to the capital. Kimono culture in Edo blossomed as a result, and even now, Tokyo is home to many different kimonos from all over Japan. Not only can you find many brand new Japanese kimonos and yukata kimonos, but there are also many high quality, used kimonos that are still in pristine condition.

Fortunately for us, having an office in Tokyo means we can often find the most beautiful, colorful kimonos. This advantage is what allows us to have over 1000 different Japanese kimono and yukata kimono designs in stock every day.

All our Japanese kimonos and yukata kimonos are genuine, high quality pieces

kimono artOccasionally, you will hear kimonos described as a “wearable art form.” This is because kimonos and obi belts are much more than just a piece of “clothing;” they all have a wonderful, delicate beauty that is difficult to describe in words. This beauty is the result of the specialist techniques and knowledge of the many craftsmen it takes to make a kimono. For example, there is the craftsman who creates the design, another who dyes the fabric, yet another who weaves the fabric and then lastly, a tailor to finish the kimono.

I have personally checked every kimono in our store, looking them over and touching the fabric to ensure their design and quality are both of the highest degree. It goes without saying, therefore, that every Japanese kimono and yukata kimono we sell is a genuine Japanese product. By “genuine,” I mean to say that each of the kimonos was designed by a Japanese person. Every one of them has the same simple style as traditional Japanese kimonos and yukata kimonos, and they have all been weaved and dyed with beautiful Japanese patterns and designs.

Sometimes, stores online or abroad claim to sell genuine Japanese kimonos or yukata kimonos. However, in reality, those “kimonos” are often too short, have large, unusual sleeves, or are designed with strange patterns. There are even “kimonos” made from satin-like fabrics that look more like lingerie than a real kimono. Japanese kimonos or yukata kimonos like that don’t exist in Japan. When making a Japanese kimono or yukata kimono, the Japanese rely on the knowledge and techniques that they have gained from generations of aesthetic sense, culture, traditions and values, passed down from old. Only with this knowledge can you make a true kimono, which will be very comfortable to wear and will have a design that is unrivalled in beauty. A real kimono will be a delight for both your skin and your eyes, not to mention your heart.

All Our Kimonos Are Reasonably Priced

In our store, we sell yukata kimonos and Japanese kimonos at more reasonable prices than regular stores. You can read the secret of how we manage this below:

Yukata kimonos:

yukata photoIn Japan, most orders for yukata kimonos are made during the spring and summer; fall and winter are slow seasons for the yukata kimono industry. Because the demand for yukata kimonos varies throughout the year, many businesses sharply increase the price of their yukata kimonos during spring and summer.

However, we are able to offer brand new, high quality yukata kimonos at lower prices than other stores, all year round. Our secret to being able to do this is thanks to our customers, who are located all over the world. Regardless of which season it is in Japan, we sell yukata kimonos to our customers all over the world, all year round. This means that our wholesalers and manufacturers also receive orders from us, all year round. Because they know their business will be steady each season, they give us discounts on their products.

Of course, it helps that we have been able to build a trustworthy relationship with our suppliers over the past ten years of business together, and this is another reason we can get such good deals.

Japanese kimonos

kimono photoJapanese kimonos require several months of hard work to make, and because of this, they are more expensive than yukata kimonos. If you were to buy a new kimono, a cheap one would still cost over ¥100,000 ($1,000) and an expensive one could cost over ¥1,000,000 ($10,000) Even for those who live in Japan, kimonos aren’t something that normal people can easily buy.

However, at our store, we are able to sell kimonos at lower, more reasonable prices than other retail stores. Our secret to doing this is kimono auctions. You need special permission from the government to be able to go to a kimono auction, and only a select few kimono retailers have this permission; normal people are not allowed to enter.

In Tokyo, where there are lots of kimonos, this auction takes place often, and there are many high quality, used kimonos that have nice designs to bid on. Fortunately, I am one of the few people who has permission to take part in the auction, and, because I buy so many kimonos there, I also get further discounts. This is why we are able to sell high quality kimonos at prices that are more reasonable than other stores.